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PURE PLANT wishes 2026
From all of us at We’re Smart, we wish you a joyful holiday season and a happy, healthy New Year 2026.
London speech of Founder & Chairman Frank Fol
The Chairman provided an overview of the We’re Smart® movement in 2025, highlighting the key milestones, achievements, and developments that shaped this year. His introduction offered valuable insight into how the movement continued to grow, inspire, and innovate within the global world of vegetable gastronomy.
Five Dutch pure plant top chefs serve their view on sustainable gastronomy
Their ‘ten hand’ menu showcases organic collaboration between ‘radishes’ chefs
2025 award event in London hosted by the best vegetable chef in UK: Kirk Haworth of Plates
On November 11 the very best vegetable chefs of the world for 2025 will be revealed in London. Frank Fol, founder of We’re Smart World, is very proud to introduce Chef Kirk Haworth of Plates in London as the patron of this award ceremony.
We’re Smart in action together with the EAT project!
The non-profit organization École à Table develops and implements a support model for primary schools in the Wallonia-Brussels Federation, as well as for meal providers and kitchens.
In Memory of a Remarkable Person: Edwin Loos
With great respect, we say goodbye to Edwin Loos – chef, We’re Smart believer, and editor-in-chief of Saisonnier Magazine.
The Rice Grain
Sometimes I have a hard time with people that do not respect food! Food does not just end up on your plate, it takes a whole journey from field to fork. Read more...
Chairman honoured by L’Academie
Chairman Frank Fol honoured by L'Academie Culinaire de France
We’re Smart Action at Forum Gastronomic Girona - Spain
We're Smart was present at the Forum Gastronomic Girona in Spain. A debate about Pure Plant based innovations and a showcooking with 5 Radishes Chefs
Lets talk with some chefs from the We’re Smart TOP10 of the world
4 Top 10 chefs talking about We're Smart World movement
The Green Battle in Maastricht !
From now on We’re Smart® World, Saisonnier Magazine and Gastrogilde will organise an international & 100% Plantbased chefs battle with the chefs of the future & hotelschools from all over Europe.
Mother Earth Principles by SPICEHUNTER®
It’s time to not reinvent/revolutionize, but rather evolve the way we eat. To eat according to the Mother Earth principle. This principle is born as an ode to nature and our human health, while respecting our responsibility as food producers and food processors.
The Green Pharmacy : Author Jack Stroeken
In these turbulent times, we are even more aware of our health than usual. On the one hand not being infected by Corona and on the other hand making sure we live extra healthy lives. Nutrition is the most important pillar of a healthy lifestyle, in addition to exercise and relaxation.
Sustainable catering 2020
Sustainability has only become a hot topic in recent years. Yet sustainability is of all times & was historically embedded in our culture. This has been slow at first since the Industrial Revolution and the more recent the faster. To stay in our hospitality sector: food and drink was the health pharmacy of man; today no one is aware of this task & interpretation, let alone that in gastronomy there is still attention paid to it …
The RESET button : Author Albert Kooy
'Strange times' you hear all day long, strange situations, empty streets and empty restaurants. Everyone works at home behind their laptop in video calls with Microsoft Teams, Zoom or the renewed Skype... We are confronted with surpluses from agriculture.
Stay calm and eat fruit and vegetables! Author: Marc Declercq
If one thing is clear in these coronation times, it is that healthy people are more likely to get through an infection with the virus than unhealthy people. After all, the coronavirus poses a significant risk to people with pre-existing health problems such as diabetes and heart disease, as well as overweight and obese people.
A Dutch Food Culture.... Do we have one?
Een Nederlandse eetcultuur…. Hebben we die dan?
Nog steeds is het moeilijk om uit te leggen wat onze Nederlandse eetcultuur is. Frankrijk heeft eeuwen bepaald wat onze eetcultuur is. Eerst zijn de Franse kookboeken vertaald in het Nederlands. Daarna zijn de eerste Nederlandse kookboeken gekomen voor de professionele koks en vervolgens voor de meisjes op de huishoudscholen, geschreven door dames als mevrouw Witkop en Cornelia Johanna Wannée.