Stories

All stories

We're Smart Wishes 2026
Monday, 22 December 2025

PURE PLANT wishes 2026

From all of us at We’re Smart, we wish you a joyful holiday season and a happy, healthy New Year 2026.

Founder & Chairman Frank Fol
Wednesday, 19 November 2025

London speech of Founder & Chairman Frank Fol

The Chairman provided an overview of the We’re Smart® movement in 2025, highlighting the key milestones, achievements, and developments that shaped this year. His introduction offered valuable insight into how the movement continued to grow, inspire, and innovate within the global world of vegetable gastronomy.

The Rice Grain - Take what you eat, respect the growers!
Sunday, 02 March 2025

The Rice Grain

Sometimes I have a hard time with people that do not respect food! Food does not just end up on your plate, it takes a whole journey from field to fork. Read more...

The green chefs battle 2021
The green chefs battle 2021
Tuesday, 02 November 2021

The Green Battle in Maastricht !

From now on We’re Smart® World, Saisonnier Magazine and Gastrogilde will organise an international & 100% Plantbased chefs battle with the chefs of the future & hotelschools from all over Europe.

Mother Earth Principles by SPICEHUNTER®
Mother Earth Principles by SPICEHUNTER®
Monday, 03 May 2021

Mother Earth Principles by SPICEHUNTER®

It’s time to not reinvent/revolutionize, but rather evolve the way we eat. To eat according to the Mother Earth principle. This principle is born as an ode to nature and our human health, while respecting our responsibility as food producers and food processors.

The Green Pharmacy
Sunday, 03 January 2021

The Green Pharmacy : Author Jack Stroeken

In these turbulent times, we are even more aware of our health than usual.  On the one hand not being infected by Corona and on the other hand making sure we live extra healthy lives. Nutrition is the most important pillar of a healthy lifestyle, in addition to exercise and relaxation.

Sustainable Catering 2020
Sustainable Catering 2020
Saturday, 02 January 2021

Sustainable catering 2020

Sustainability has only become a hot topic in recent years. Yet sustainability is of all times & was historically embedded in our culture. This has been slow at first since the Industrial Revolution and the more recent the faster. To stay in our hospitality sector: food and drink was the health pharmacy of man; today no one is aware of this task & interpretation, let alone that in gastronomy there is still attention paid to it …

The reset button
The reset button
Friday, 01 January 2021

The RESET button : Author Albert Kooy

'Strange times' you hear all day long, strange situations, empty streets and empty restaurants. Everyone works at home behind their laptop in video calls with Microsoft Teams, Zoom or the renewed Skype... We are confronted with surpluses from agriculture.

Vegetalbes
Thursday, 03 December 2020

Stay calm and eat fruit and vegetables! Author: Marc Declercq

If one thing is clear in these coronation times, it is that healthy people are more likely to get through an infection with the virus than unhealthy people. After all, the coronavirus poses a significant risk to people with pre-existing health problems such as diabetes and heart disease, as well as overweight and obese people.

Eetcultuur
Saturday, 04 July 2020

A Dutch Food Culture.... Do we have one?

Een Nederlandse eetcultuur…. Hebben we die dan?

Nog steeds is het moeilijk om uit te leggen wat onze Nederlandse eetcultuur is. Frankrijk heeft eeuwen bepaald wat onze eetcultuur is. Eerst zijn de Franse kookboeken vertaald in het Nederlands. Daarna zijn de eerste Nederlandse kookboeken gekomen voor de professionele koks en vervolgens voor de meisjes op de huishoudscholen, geschreven door dames als mevrouw Witkop en Cornelia Johanna Wannée.