My Treats is a curated restaurant discovery platform for people who care about what they eat and where it comes from. We help conscious diners find restaurants that match their values, from plant-forward menus and responsible sourcing to seasonality, waste reduction and social impact. Instead of generic reviews, My Treats focuses on clarity, trust and relevance, so people can enjoy eating out without second-guessing their choices.
At the heart of My Treats is a belief that quality goes beyond taste alone. We look at the philosophy and positioning of restaurants, their sustainability engagement, and how transparently they communicate their choices. Our curation combines structured sustainability criteria with editorial context, giving users confidence that the places they discover align with both their standards and their lifestyle.
For restaurants, My Treats offers visibility to an audience that actively seeks out thoughtful, responsible dining. By making sustainability efforts legible and comparable, we help restaurants stand out for the right reasons, without greenwashing or oversimplification. The result is better matching between guests and restaurants, and a more resilient ecosystem for values-driven hospitality.
Our latest initiative is the Food Passport. This is a reusable guest profile that allows diners to share their food values, dietary preferences and service preferences before they arrive. Restaurants receive this information in advance, enabling a more personalised and aligned experience, while guests no longer need to explain themselves each time they dine out. The Food Passport also creates a new layer of insight and trust between guests and restaurants, strengthening the relationship on both sides.
Together with We’re Smart Green Guide, we support and accelerate the restaurant industry’s transition towards sustainability, without compromising on taste.
