We're Smart® Future Awards

Each year, We're Smart® presents the Future Awards, which recognise and reward the creativity and vision of people and organisations in the world of fruit and vegetables. Worldwide, we are looking for those people, products and projects that in an extraordinary way contribute to a healthier world in which we make more ecological and sustainable choices. Those initiatives that can make the difference for a better future for people and planet!

The next international We're Smart® Future Awards are announced annually:

  • Product of the year – worldwide:
    We're Smart® is always looking for good & new products that can help us to enjoy more plant-based food with taste.
  • Project of the year – worldwide:
    Every year, new initiatives start up all over the world that can make a difference for the future. We're Smart® wants to give them the attention they deserve!
  • Personality of the year – worldwide:
    There are people who really set an example for others when it comes to the We're Smart® DNA. We would like to thank these We're Smart® Heroes intensively with an Award.
  • Communication of the year – worldwide:
    Sometimes a message, a campaign, a statement or a vision is so inspiring that it makes us happy. Who has provided such an eye-opener this year?
  • Media of the year – worldwide:
    The media is a powerful disseminator of our message. Every year, all over the world, we see stories in print, audio-visual or online that make us happy. With this award, we would like to thank the 'most beautiful' medium for spreading the We're Smart® vision.
  • Innovation of the year – worldwide:
    Innovation makes us move forward, we discover new products, techniques or tastes, we see new solutions emerge that move us forward according to the We're Smart® DNA. We are always looking for that innovation that we look forward to.
  • Special Future Award – worldwide:
    The Special Award is only given when there is a unique reason for it. This Award goes to someone or an initiative that contributes to a healthier, more ecological and more sustainable future.
  • Best Vegan Restaurant - worldwide:
    Fruit and vegetables play the leading role in We're Smart®. We have a separate international award for restaurants that opt for 100% vegan. We want to give these restaurants extra attention because they go a long way in sustainable nutrition with this choice. Every year, we go global in search of the restaurant that combines culinary and vegan cuisine in an exceptional way and thus sets an example for others.

Winners Future Awards 2020


  • Product of the year: gourmet tomato juice Mary V from chef Nick Bril (The Jane)
  • Project of the year: airline Luxair joins forces with chef René Mathieu for plant-based meals 
  • Media of the yearKachen Magazine, a unique, trilingual, international culinary magazine from Luxembourg with a special focus on vegetable dishes and chefs
  • Innovation of the yearPretexte, 100% vegetable, lactose and gluten-free products
  • Communication of the yearFrom Waste to Taste with their projects for less food waste
  • Special Future AwardSang Hoon Degeimbre - Pioneer Plant-Based Fermentation for his pioneering work on fermentation

Winners Future Awards 2019


  • Communication of the year: Act for Food – Carrefour
  • Innovation of the year: Pépites – Bonduelle
  • Online shop/Project of the year: Too Good To Go – toogoodtogo.nl
  • Person of the year: Tobias Lenaerts – The Vegan Strategist
  • Product of the year: Kalettes – Tozer Seeds / Van Putten Agro
  • Project of the year: Food Made Good – SRA
  • Media of the year: Cook Magazine 

Winners Future Awards 2018:


  • Personality of the Year : Pietro Leeman – Restaurant Joia (Italië) 
  • Project of the Year : Feed The Planet - Christopher Koetke 
  • Fruits & Vegetables Village of the Year : Kruibeke-Bazel-Rupelmonde 
  • E-shop of the Year : Hungry Harvest 
  • Product of the Year : Friseline – Hazera Seeds 
  • Publication of the Year : « V’gan » – Lifestyle Magazine 
  • Innovatie Project of the Year : Sun&Vegs – Fermented Oat 
  • Communication of the Year : Een uitgekookte zaak 

Winners 2017 Benelux:



Winners 2016 Benelux:


  • Hoogste % Groenten&Fruit  DG! DF! Award - Restaurant L'Air des Sens - Zoutleeuw (BE)
  • Beste Smaak&Gezondheid Award - Restaurant Bolenius - Amsterdam (NL)
  • Beste Groenten&Fruit communicatie Award - Restaurant  Vork&Mes (NL)
  • Beste Veggie Award - Restaurant Vrijmoed - Gent (BE)
  • Meest kindvriendelijke Groenteconcept Award - Petit Chef en Herbes  (BE)
  • Beste Culinaire Bloemen Award - Restaurant Arabelle Meirlan - Marchin (BE)
  • Meest creatieve groenten & fruit concept online - Kromkommer.com - Rotterdam (NL)
  • Meest creatieve groenten & fruit shop - Lizzy's Nieuwe Oogst - Westerlo (BE)
  • Mooiste culinaire bloemen shop online - Cuisine Eetbare Bloemen - Beesel (NL)
  • We're Smart World Award - Favela Orgânica Regina Tchelly - Rio de Janeiro (BRAZIL)
  • Beste Groenten&Fruit Fast Service project - exki.com


Winners 2015 Benelux:


  • BENELUX - Hoogste % Groenten&Fruit  DG! DF! Award - Restaurant Vous lé Vous - Wimmertingen (BE)
  • BENELUX - Beste Smaak&Gezondheid Award - Restaurant Lemonnier - Lavaux-Sainte-Anne (BE)
  • BENELUX - Beste Groenten&Fruit communicatie Award - Restaurant Taste and Colours - Kortrijk (BE)
  • BENELUX - Beste Veggie Award - Restaurant De Eetstee - Amersfoort (NL)  


Winners 2014 Benelux:

  •  BENELUX - Meest kindvriendelijke Groenterestaurant Award - Restaurant Groenland - Driebergen (NL)