The Week of Vegetables and Fruit
Since 2009, We’re Smart® World has organised the Week of Vegetables and Fruit. This annual week in May is a momentum that all stakeholders communicate or launch new initiatives. The objective is to draw worldwide attention to the creative world of vegetable every year, from the point of view of the grower, producer, processor, (vegetable) chef, retailer or organisation.
We're Smart® focuses on a specific fruit and vegetable for a year. Besides background information on the products (nutrition, season, cultivation, storage, etc.), the culinary possibilities (recipes, preparation and storage possibilities, etc.) for chefs and amateur cooks are highlighted.
Planning doing something for the Week of Vegetables and Fruit ?
More fruits of the year
The Pomegranate - Fruit of the year 2024
Kiwi - Fruit of the year 2023
Raspberry - Fruit of the year 2022
Watermelon - Fruit of the year 2021
Grapefruit - Fruit of the year 2020
Strawberries - Fruit of the year 2019
More vegetables of the year
Artichoke - Vegetable of the year 2024
Carrots - Vegetable of the year 2023
Tomato - Vegetable of the year 2022
Pepper - Vegetable of the year 2021
Cauliflower - Vegetable of the year 2020
Princess beans - Vegetable of the year 2019
Latest Stories
PURE PLANT wishes 2026
From all of us at We’re Smart, we wish you a joyful holiday season and a happy, healthy New Year 2026.
Striving for the day this award has served its purpose
Chef Chantelle Nicholson of 5 Radishes restaurant Apricity in London is the third female chef to be awarded the prestigious ’Pure plant lady chef of the World’ award of the We’re Smart Green Guide
The Green Chef’s Hat 2026 – Belgium Semi-Final and Call for Dutch Participants
On 19 November, The Green Chef’s Hat was organised for the first time in Belgium at Horeca Expo. Curious to know which finalists will be competing in September 2026 in Rotterdam?
