The Week of Fruits and Vegetables

Since 2009, We’re Smart® World has organised the Week of Vegetables and Fruit. This annual week in May is a momentum that all stakeholders communicate or launch new initiatives. The objective is to draw worldwide attention to the creative world of vegetable every year, from the point of view of the grower, producer, processor, (vegetable) chef, retailer or organisation.

We're Smart® focuses on a specific fruit and vegetable for a year. Besides background information on the products (nutrition, season, cultivation, storage, etc.), the culinary possibilities (recipes, preparation and storage possibilities, etc.) for chefs and amateur cooks are highlighted.

Vegetable of the year 2024

Fruit of the year 2023

Planning doing something for the Week of Fruits and Vegetables ?

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More fruits of the year

Raspberry - Fruit of the year 2022
Watermelon - Fruit of the year 2021
Grapefruit - Fruit of the year 2020
Strawberries - Fruit of the year 2019

More vegetables of the year

Carrots - Vegetable of the year 2023
Tomato - Vegetable of the year 2022
Pepper - Vegetable of the year 2021
Cauliflower - Vegetable of the year 2020
Princess beans - Vegetable of the year 2019

"The Quotes"

all quotes
Eva De Winter
Fruits and vegetables can help protect...
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Patrick Aertsen
"It is fantastic to see how innovation...
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Enrico Crippa
I consider Italy the country of...
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Femke Vandevelde
Plates of green, wild herbs, flowers and...
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Marijke Van Ranst
"The essence of organic farming lies in...
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Alexia Leysen
"Meat production is one of the biggest...
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