There is a great demand for inspiration, knowledge and support about the Think Vegetables! Think Fruit! philosophy, restaurants and other food companies that want to contribute to a healthier, more ecological and sustainable world. Foodies are also looking for knowledge and information about plant-based cooking. We're bringing together the knowledge of We're Smart® World, its network of partners and 5 Radish Chefs under the umbrella of the We're Smart® Academy.

Keep me informed about the Academy

We're Smart Academy

We’re Smart® Talks

Every month, we organise one or more webinars in the We're Smart® Academy. Besides inspiring stories, demonstrations of our 5 Radish Chefs, we make information and knowledge available through this channel about plant-based cooking (recipes, techniques, product knowledge...), ecology and sustainability in the kitchen/restaurant (food waste, circular economy, leadership...).

All webinars


Monday 24th of May 2021 at 16 h.
Webinar about : Frank Fol - Chairman We’re Smart® World
We’re Smart® World: What is What?

We’re Smart Website 

The We're Smart® World website is a goldmine of information and knowledge about Think Vegetables! Think Fruit! Philosophy. You will find more than 50 different cooking techniques for vegetables and fruit, masses of recipes and lots of good practice examples. Our other communication channels (newsletter, social media, We're Smart® TV...) are also a source of inspiration.

Books & Magazines

We're Smart® has published more than 20 cookbooks in the past 20 years and will continue to inspire the public and food professionals (e.g. De Grote Groentebijbel, Groenten & Wijn, De Evenwichtige Keuken, De Groentekok, Wild Cooking, ...). Partnerships with magazines and other media are also channels where the We're Smart philosophy is propagated (e.g. Kachen Magazine, Saisonnier Magazine, Cook Magazine, Ambiance Magazine, KanaalZ, ...).

Books and magazines

We’re Smart® Events

We're Smart® World also organises physical events every year or participates in existing international events. These can carry multiple perspectives:

  • Launch of We're Smart® Green Guide
  • We're Smart® Award ceremonies
  • We're Smart® lectures, presentations, workshops & brainstorming sessions
  • And more...

We’re Smart® Competitions

We're Smart® World is also a partner and co-organiser in 2 international cooking competitions: 

The Vegetarian Chance is a 100% vegetable cooking competition for international top chefs that is organised in a different country every year. The challenge is to present a top vegetarian performance in front of an international jury of specialists consisting of vegetable chefs, culinary journalists and nutritionists. The godfather of this project is Pietro Leemann of the well-known vegetarian restaurant and academy Joia in Milan. The competition has already taken place in Turin, Milan and Tokyo.


The Green Chefs Battle©:

New is the joint initiative with Euroffice nv, MECC Maastricht and Gastro Gilde Nederland to set up an international cooking competition for hotel schools. Together, we want to encourage the generation of chefs of the future to also promote the knowledge of 100% vegetable cooking. The competition takes place during the international culinary fair MECC Maastricht in October each year.

More info