The Week of Vegetables and Fruits

Since 2009, We’re Smart® World has organised the Week of Fruit and Vegetables. This annual week in May is a momentum that all stakeholders communicate or launch new initiatives. The objective is to draw worldwide attention to the creative world of vegetable every year, from the point of view of the grower, producer, processor, (vegetable) chef, retailer or organisation.

Each year, We're Smart® focuses on a fruit and vegetable for a year. Besides background information on the products (nutrition, season, cultivation, storage, etc.), the culinary possibilities (recipes, preparation and storage possibilities, etc.) for chefs and amateur cooks are highlighted.

The Vegetable of the year 2021

The Fruit of the year 2021

The week of Fruits & Vegetables

More fruits of the year

Grapefruit - Fruit of the year 2020 
Strawberries - Fruit of the year 2019


More vegetables of the year

Cauliflower - Vegetable of the year 2020
Princess beans - Vegetable of the year 2019