The Week of Vegetables and Fruit
Since 2009, We’re Smart® World has organised the Week of Vegetables and Fruit. This annual week in May is a momentum that all stakeholders communicate or launch new initiatives. The objective is to draw worldwide attention to the creative world of vegetable every year, from the point of view of the grower, producer, processor, (vegetable) chef, retailer or organisation.
We're Smart® focuses on a specific fruit and vegetable for a year. Besides background information on the products (nutrition, season, cultivation, storage, etc.), the culinary possibilities (recipes, preparation and storage possibilities, etc.) for chefs and amateur cooks are highlighted.
Planning doing something for the Week of Vegetables and Fruit ?
More fruits of the year
Oranges - Fruit of the year 2025
The Pomegranate - Fruit of the year 2024
Kiwi - Fruit of the year 2023
Raspberry - Fruit of the year 2022
Watermelon - Fruit of the year 2021
Grapefruit - Fruit of the year 2020
Strawberries - Fruit of the year 2019
More vegetables of the year
Mushrooms - Vegetable of the year 2025
Artichoke - Vegetable of the year 2024
Carrots - Vegetable of the year 2023
Tomato - Vegetable of the year 2022
Pepper - Vegetable of the year 2021
Cauliflower - Vegetable of the year 2020
Princess beans - Vegetable of the year 2019
Latest Stories
How to go ‘dairy free’ with confidence
Chef Steven Klein Nijenhuis notes that giving up dairy can feel daunting, as it requires rethinking classic sauces and creams. The key question is whether this full reinvention is necessary or if plant-based alternatives can suffice — a topic explored with experts Frank Fol, Richard Leidekker, and Jan Majoor, who have already made the transition.
Stir-fried Brussels sprouts
Discovery award winners 2025 from Belgium, Germany and the Netherlands
The We’re Smart® Green Guide recognises the efforts of new, newly discovered or re-opened restaurants.
