The Week of Fruits and Vegetables

Since 2009, We’re Smart® World has organised the Week of Fruits and Vegetables. This annual week in May is a momentum that all stakeholders communicate or launch new initiatives. The objective is to draw worldwide attention to the creative world of vegetable every year, from the point of view of the grower, producer, processor, (vegetable) chef, retailer or organisation.

Each year, We're Smart® focuses on a fruit and vegetable for a year. Besides background information on the products (nutrition, season, cultivation, storage, etc.), the culinary possibilities (recipes, preparation and storage possibilities, etc.) for chefs and amateur cooks are highlighted.

Vegetable of the year 2022

Fruit of the year 2022

The Week of fruits & vegetables 2022

What did you do to promote the Week of Fruits and Vegetables ?

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More fruits of the year

Watermelon - Fruit of the year 2021
Grapefruit - Fruit of the year 2020
Strawberries - Fruit of the year 2019

More vegetables of the year

Pepper - Vegetable of the year 2021
Cauliflower - Vegetable of the year 2020
Princess beans - Vegetable of the year 2019