The Week of Fruits and Vegetables
Since 2009, We’re Smart® World has organised the Week of Fruits and Vegetables. This annual week in May is a momentum that all stakeholders communicate or launch new initiatives. The objective is to draw worldwide attention to the creative world of vegetable every year, from the point of view of the grower, producer, processor, (vegetable) chef, retailer or organisation.
Each year, We're Smart® focuses on a fruit and vegetable for a year. Besides background information on the products (nutrition, season, cultivation, storage, etc.), the culinary possibilities (recipes, preparation and storage possibilities, etc.) for chefs and amateur cooks are highlighted.