The Week of Vegetables and Fruit

Since 2009, We’re Smart® World has organised the Week of Vegetables and Fruit. This annual week in May is a momentum that all stakeholders communicate or launch new initiatives. The objective is to draw worldwide attention to the creative world of vegetable every year, from the point of view of the grower, producer, processor, (vegetable) chef, retailer or organisation.

We're Smart® focuses on a specific fruit and vegetable for a year. Besides background information on the products (nutrition, season, cultivation, storage, etc.), the culinary possibilities (recipes, preparation and storage possibilities, etc.) for chefs and amateur cooks are highlighted.

Vegetable of the year 2025 
Fruit of the year 2025

Planning doing something for the Week of Vegetables and Fruit ?

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More fruits of the year

The Pomegranate - Fruit of the year 2024
Kiwi - Fruit of the year 2023
Raspberry - Fruit of the year 2022
Watermelon - Fruit of the year 2021
Grapefruit - Fruit of the year 2020
Strawberries - Fruit of the year 2019

More vegetables of the year

Artichoke - Vegetable of the year 2024
Carrots - Vegetable of the year 2023
Tomato - Vegetable of the year 2022
Pepper - Vegetable of the year 2021
Cauliflower - Vegetable of the year 2020
Princess beans - Vegetable of the year 2019

"The Quotes"

all quotes
Onno Kokmeijer
"Rich and pure flavours, striking colour...
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Femke Vandevelde
Plates of green, wild herbs, flowers and...
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Tobias Leenaert
Fruits and vegetables aren't just great...
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Svetlana Bolshakova
"Fruits and vegetables give us the power...
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Rene Bink
"Fruits and Vegetables. To know more...
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Albert Kooy
In Holland, we have something unique...
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