The city of Bruges will become the Pure Plant center of the world in 2026.

From October 25 to 27, We’re Smart invites you to be part of a unique three-day global experience celebrating the future of Pure Plant cuisine. Join top chefs, industry leaders, and innovators from around the world for an inspiring programme filled with gastronomy, awards, networking, and groundbreaking ideas.

Experience the exclusivity of the Pure Plant Gala Dinner & Future Awards (25 October), discover the world’s best vegetable restaurants during the We’re Smart Awards Show (26 October), and take part in the very first Global Pure Plant Convention (27 October) - where the future of food, health, and sustainability takes center stage.

Whether you are a chef, entrepreneur, brand, or food lover, this is your opportunity to connect, learn, and be inspired at the highest level. Be part of the movement that is shaping the future of food.

3-Day Programme

25th of October

We’re Smart Future Awards 2026 and Pure Plant Gala Night

26th of October

We’re Smart Awards Show 2026 – Bruges

27th of October

1st Global Pure Plant Conference – Bruges 2026

Position your brand at the center of the global Pure Plant movement.
Become an event partner!

1 Day Event Partner

Choose your preferred day, Product placement, Logo visibility, 2 guests included

More info

👉 €2,950 + 21% VAT

Full 3 Days Event Partner

Full event visibility - Product stand - 1/2 page in We're Smart Newspaper 2026 - 2 guests included - Included in after-movie

More info 

👉 €5,950 + 21% VAT