Flanders Welcomes the Global Pure Plant Community
From 25 to 27 October 2026, Flanders will host one of the most inspiring international gatherings dedicated to the future of gastronomy: The We’re Smart Pure Plant days 2026.
Bringing together renowned chefs, hospitality professionals, food innovators, academics and sustainability experts from across the globe, the event celebrates the growing importance of vegetables, seasonality, biodiversity and responsible food systems.
Located in the heart of Europe, Flanders is internationally recognised for its rich culinary heritage, outstanding hospitality infrastructure and strong commitment to innovation. Its accessibility, world-class meeting facilities and thriving gastronomic ecosystem make it an ideal destination for international congresses and events.
Hosted in the historic city of Bruges, the 10th anniversary edition of the We’re Smart Awards will combine thought-provoking conferences, networking opportunities, culinary experiences and the world's leading recognition programme for vegetable-focused gastronomy.
Together, we will explore how food can contribute to a healthier, more sustainable future.
Flanders – where innovation, gastronomy and sustainability meet.
Bruges – Pure Plant Capital of the World, October 2026.
