Inspiring over 10,000 families: Why BergHOFF Belgium embodies the We're Smart® Philosophy

At We're Smart, we believe that healthy, sustainable food is the foundation of a better future—for people and for the planet. BergHOFF Belgium shares this mission wholeheartedly. Their 2024 sustainability report reveals not only ambitious environmental goals—like a 71.8% reduction in CO₂ emissions since 2021 and PFAS-free cookware—but also a deep commitment to empowering families to make more conscious choices in the kitchen.

A key driver of this impact is the collaboration with Frank Fol, The Vegetables Chef® and founder of We're Smart. Through this partnership, BergHOFF reaches and inspires over 10,000 families every year to embrace eco-friendly, plant-forward cooking. On their dedicated platform Sustainable Tips by The Vegetables Chef®, Frank Fol shares practical advice, recipes, and insights that make sustainable cooking both accessible and delicious.

By showing that plant-based, seasonal cooking can be flavorful, affordable, and family-friendly, BergHOFF Belgium becomes more than a kitchenware brand—they are a catalyst for sustainable living.

This is where purpose and partnership meet: when culinary innovation and environmental awareness go hand in hand. That’s why BergHOFF Belgium fits so naturally within the We're Smart community.