We're Smart® Green Guide visits Japan

Chairman of We're Smart® Green Guide, Frank Fol, personally travelled to Japan to visit the We're Smart® restaurants and to meet with chefs alongside the local team, but also to make new discoveries that deserve their place in the Green Guide 2022.

In total, they visited 11 restaurants. The We're Smart team met a lot of chefs, influencers, Japanese media, vegetable growers, the Belgian Embassy and plans were made for a national event in Tokyo, among other places.

It was a very instructive, fascinating and a busy week, which will be extended in 2023. More on this topic later. Check out the first article that appeared in Japan & some images of the experiences and encounters.

For your information:
On Frank Fol's instagram you can also follow the discoveries live.

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We're Smart event 25-27 October
Tuesday, 05 May 2026

We’re Smart Pure Plant Days 2026

From October 25 to 27, We’re Smart invites you to be part of a unique three-day global experience celebrating the future of Pure Plant cuisine. Join top chefs, industry leaders, and innovators from around the world for an inspiring programme filled with gastronomy, awards, networking, and groundbreaking ideas.