We're Smart® Green Guide visits Japan

Chairman of We're Smart® Green Guide, Frank Fol, personally travelled to Japan to visit the We're Smart® restaurants and to meet with chefs alongside the local team, but also to make new discoveries that deserve their place in the Green Guide 2022.

In total, they visited 11 restaurants. The We're Smart team met a lot of chefs, influencers, Japanese media, vegetable growers, the Belgian Embassy and plans were made for a national event in Tokyo, among other places.

It was a very instructive, fascinating and a busy week, which will be extended in 2023. More on this topic later. Check out the first article that appeared in Japan & some images of the experiences and encounters.

For your information:
On Frank Fol's instagram you can also follow the discoveries live.

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Jan Majoor (right) with Emile van der Staak and Georgios Erotokritou. (photo: Duncan de Fey)
Jan Majoor (right) with Emile van der Staak and Georgios Erotokritou. (photo: Duncan de Fey)
Thursday, 05 March 2026

How to go ‘dairy free’ with confidence

Chef Steven Klein Nijenhuis notes that giving up dairy can feel daunting, as it requires rethinking classic sauces and creams. The key question is whether this full reinvention is necessary or if plant-based alternatives can suffice — a topic explored with experts Frank Fol, Richard Leidekker, and Jan Majoor, who have already made the transition.