ProVeg International is a leading international food awareness organisation dedicated to transforming the global food system. Through education, collaboration and innovation, ProVeg promotes a more plant-rich lifestyle that benefits people, animals and the planet. Active in numerous countries worldwide, the organisation works closely with businesses, policymakers, institutions and consumers to accelerate the shift towards sustainable food choices. Their commitment to increasing the consumption of vegetables, fruits and plant-based foods perfectly aligns with the mission of We’re Smart® and the Pure Plant movement.
