COMMUNICATION of the year 2021

ELEVEN MADISON PARK goes vegan (USA)

For plant-based fans, this was one of the media moments of 2021. Legendary chef Daniel Humm of Eleven Madison Park changed to a100% plant-based menu. By making this pioneering decision, combined with the media attention that followed, pivoting towards vegan cuisine helped many chefs realize a plant-based revolution is coming. They are lauded for their exemplary decision.

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Communication of the year 2021