Willicroft Original Better is the first true alternative to butter.
It’s taste and properties greatly resemble dairy butter, all while being better for people and planet. Also compared to current plant-based butter alternatives, Willicroft Original Better is superior both on taste, nutritional value and ecological footprint.
Like butter...
Through fermentation, Willicroft has replicated butyric acid, the core flavour component of dairy butter. Original Better melts at the same temperature as dairy butter, making it so much more than just a spread - it’s the perfect companion to cook or bake with.
....but better
Original Better is 7 times lower in emissions than dairy butter. The 8 ingredients used are 100% natural and have 10-15g less saturated fat per 100g than dairy butter.
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View Willicroft's full emissions report
"Don't take our word for it. Some Green Guide chefs who already switched to Original Better:
Willicroft has created a planet-proof, plant-based butter alternative that is just as tasty. Inspired by Brad's (founder of Willicroft) dairy farming roots, Willicroft combines age-old techniques with a first of it's kind fermentation technology and high quality plant-based ingredients, creating alternatives that are as good for you as they are for Mother Nature.